What Is Days on Market (DOM) and Why Does It Matter in Las Vegas?

by Ryan Rose

Every listing shows a number: days on market. Buyers and agents watch it closely. Here's what it means and why you should care.

Days on Market Defined

Days on Market (DOM) counts how many days your home has been listed for sale in the MLS. The clock starts when you list and stops when you go under contract.

It doesn't include:

Time spent preparing before listing
Escrow period after contract acceptance
Time off-market if you temporarily withdraw

Current Las Vegas DOM

In the current Las Vegas market:

Property Type	Average DOM
Single-family homes	47-72 days
Condos/townhomes	50-80 days
Luxury ($1M+)	90-150+ days

These numbers are significantly higher than the 7-14 days common in 2021.

Why DOM Matters

Buyer perception. Buyers see high DOM and wonder "what's wrong with this house?" Fair or not, longer listings carry stigma.

Negotiating leverage. Buyers offer less on homes with high DOM, assuming you're motivated to sell.

Agent attention. Some agents stop showing properties that have been listed too long.

Algorithm impact. Some real estate sites demote listings with high DOM in search results.

What's Considered "Too Long"?

Context matters, but generally:

Under 30 days: Still fresh, no concerns
30-60 days: Within normal range for current market
60-90 days: Starting to raise questions
90+ days: Considered stale, buyers wonder why

Compare your DOM to the average for your area and price point, not arbitrary numbers.

Why Homes Stay on Market Too Long

The most common reasons:

Overpricing (80%+ of cases). The market doesn't agree with your price. Period.

Condition issues. Deferred maintenance, dated interiors, odors, or obvious problems.

Poor presentation. Bad photos, cluttered showings, difficult access.

Location factors. Busy street, power lines, undesirable area require price adjustment.

Marketing gaps. Not reaching the right buyers.

How to Reduce Your DOM

Price correctly from day one. Your best chance at a quick sale is the first 2-3 weeks. Price it right from the start.

Prepare before listing. Photos, repairs, staging should be complete before you go active.

Maximize showing access. Every declined showing extends your DOM.

Respond quickly to offers. Don't let negotiation drag on.

React to feedback. If consistent feedback points to an issue, address it.

The DOM Reset Strategy

Some sellers try to "reset" DOM by withdrawing and relisting:

How it works: Take the home off-market for a period (often 30+ days), then relist. The new listing shows fresh DOM.

Does it work? Partially. The MLS may show fresh DOM, but:

Cumulative DOM (CDOM) often still visible to agents
Buyers who've seen it before remember
Doesn't fix underlying problems

A reset without price adjustment or improvements rarely changes results.

Using DOM to Your Advantage

As a buyer's agent: High DOM signals potential negotiating opportunity.

As a seller: Monitor your DOM relative to area averages. If you're exceeding them, something needs to change.

When High DOM Is Acceptable

Some properties naturally take longer:

Luxury homes (smaller buyer pool)
Unique properties (finding the right buyer takes time)
Seasonal factors (listing in slow months)
Niche markets (specific buyer requirements)

High DOM isn't always a problem. It depends on whether your property type justifies it.

The Bottom Line

Days on market is a visible signal of how your home compares to buyer expectations. Keep it low by pricing correctly, presenting well, and being responsive. If your DOM is climbing, don't wait. Make changes before the stigma sets in.

Concerned about your home's days on market? Let's discuss what's happening and how to fix it.