Should I Offer a Rate Buydown to Sell My Las Vegas Home?
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Mortgage rates are hovering around 6-7%. Buyers are struggling with affordability. One strategy sellers are using to stand out: offering to buy down the buyer's interest rate. But is it worth it?
What Is a Rate Buydown?
A rate buydown is when the seller pays money upfront to reduce the buyer's mortgage interest rate. This lowers the buyer's monthly payment, making your home more affordable and attractive.
There are two main types:
Permanent Buydown
You pay "points" to permanently lower the buyer's rate for the life of the loan.
- 1 point = 1% of loan amount
- 1 point typically reduces rate by 0.25%
Example: On a $400,000 loan at 7%:
- Seller pays 2 points ($8,000)
- Rate drops from 7% to 6.5%
- Buyer's payment drops from $2,661 to $2,528/month
- Buyer saves $133/month for the life of the loan
Temporary Buydown (2-1 or 3-2-1)
You pay to reduce the rate for the first few years only, then it adjusts to the full rate.
2-1 Buydown:
- Year 1: Rate reduced by 2%
- Year 2: Rate reduced by 1%
- Year 3+: Full rate applies
3-2-1 Buydown:
- Year 1: Rate reduced by 3%
- Year 2: Rate reduced by 2%
- Year 3: Rate reduced by 1%
- Year 4+: Full rate applies
Example: $400,000 loan at 7% with 2-1 buydown:
- Year 1: 5% rate = $2,147/month
- Year 2: 6% rate = $2,398/month
- Year 3+: 7% rate = $2,661/month
- Seller cost: approximately $10,000-12,000
Why Buydowns Work
Monthly payment matters more than price. Most buyers think in terms of what they can afford monthly, not total purchase price. Lowering their payment makes your home fit their budget.
Psychological appeal. A lower rate feels like a win, even if the economics are similar to a price reduction.
Qualifies more buyers. Lower payments mean lower debt-to-income ratios, helping marginal buyers qualify for your home.
Stands out from competition. When 7,000+ homes are listed, offering a buydown differentiates your property.
Buydown vs. Price Reduction
Should you reduce price or offer a buydown? Consider:
| $10,000 Price Reduction | $10,000 Rate Buydown |
|---|---|
| Reduces loan amount by $10,000 | Reduces rate, keeping loan higher |
| Saves buyer ~$60/month | Saves buyer ~$100-150/month (varies) |
| Permanent record of lower price | Sale price stays higher for comps |
| Affects appraisal | Doesn't affect appraisal |
For buyers focused on monthly payment, buydowns often provide more perceived value per dollar spent.
When Buydowns Make Sense
Your home is sitting. If you've had showings but no offers, a buydown offer can reignite interest.
Buyers cite affordability. Feedback mentions payment concerns or rates being too high.
First-time buyer target market. These buyers are most rate-sensitive and payment-focused.
You want to maintain sale price. Buydowns keep your recorded sale price higher than an equivalent price reduction.
When to Skip Buydowns
Cash buyer market. If you're targeting investors or cash buyers, they don't need rate help.
Already priced aggressively. If you're the best value in your area, a buydown may not be necessary.
Home needs work. Fix condition issues before spending money on rate incentives.
Quick sale already expected. If you have strong interest, don't give away money unnecessarily.
How to Offer a Buydown
You can either:
Advertise upfront: "Seller offering 2-1 buydown" in your listing to attract rate-sensitive buyers.
Negotiate into offer: When a buyer makes an offer, counter with a buydown instead of (or in addition to) price reduction.
Respond to requests: Buyers may specifically request buydown assistance as part of their offer.
The Bottom Line
In today's high-rate environment, seller-paid rate buydowns can be powerful tools to attract buyers and close deals. They provide more payment relief per dollar than equivalent price reductions and can help your home stand out. Consider them if your home is sitting or if buyer feedback points to affordability concerns.
Wondering if a rate buydown would help sell your Las Vegas home? Let's discuss your marketing strategy.
Frequently Asked Questions About Rate Buydowns for Las Vegas Home Sellers
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