What Is Days on Market and Why Should Las Vegas Sellers Care?

by Ryan Rose

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Every listing shows a number: days on market, or DOM. It seems like just a statistic. But it affects how buyers perceive your home and how much leverage you have in negotiations.

What Days on Market Means

Days on market counts the time from when your home is listed in the MLS until it goes under contract. It's a public number that buyers and agents see on every listing.

Related metrics include:

Cumulative days on market (CDOM). Some MLS systems track total time including previous listing periods. Taking your home off market briefly and relisting may not reset this number.

Days to pending. Time from listing to accepted offer.

Days to close. Total time from listing to closing, including escrow.

Current Las Vegas Numbers

In the current Las Vegas market:

Metric Current Year Ago
Median Days on Market 47-72 days 51 days
Sold Within 30 Days 47.4% 57.9%
Sold Within 60 Days 70.9% 79.3%

Homes are taking longer to sell than they did a year ago. Plan accordingly.

Why DOM Matters to Buyers

Buyers use days on market as a signal:

Low DOM (under 14 days): "This home is hot. I need to act fast and make a strong offer."

Moderate DOM (14-45 days): "Normal market conditions. I have time to think but shouldn't drag my feet."

High DOM (60+ days): "Something might be wrong. Is it overpriced? Are there problems? I have negotiating leverage."

Fair or not, high days on market creates suspicion. Buyers wonder why no one else wanted it.

How DOM Affects Negotiations

Your negotiating power decreases as DOM increases:

Week 1-2: You have leverage. Fresh listing, maximum interest. Strong position to hold firm on price.

Week 3-6: Leverage is neutral. Normal market timeline. Standard negotiations expected.

Week 8+: Buyers have leverage. They know you've been sitting. Lowball offers become more common. You're more likely to accept concessions.

The Stigma of High DOM

After 90 days, a listing is often considered "stale." Agents may stop showing it. Buyers assume it's overpriced or has hidden problems. You've lost the excitement of a new listing.

This stigma is real even if unfair. A perfectly good home can suffer from high DOM simply because it was originally overpriced.

Strategies to Manage DOM

Price right from day one. The best way to keep DOM low is competitive pricing. Fresh listings at the right price sell quickly.

Reduce early if needed. If you're not getting showings after two weeks, consider a price reduction before DOM climbs further.

Withdraw and relist. After extended time on market, sometimes pulling the listing, making improvements, and relisting fresh is better than continued price reductions. This resets DOM (though CDOM may still show).

Coming soon marketing. Some agents market homes before officially listing, building interest without accumulating DOM.

What's Normal in Today's Market

Don't panic if you don't sell in a week. In the current Las Vegas market, 30-60 days is normal. Concern should start around 60-75 days if you're not seeing offers.

Compare your DOM to market averages, not to 2021 when homes sold in days. Different markets have different norms.

The Bottom Line

Days on market is a visible signal that affects buyer perception and your leverage. Price correctly to minimize DOM, address issues quickly if it starts climbing, and understand that today's 47-72 day average is the new normal.

Concerned about your Las Vegas home's days on market? Let's evaluate your position and strategize.


Frequently Asked Questions About Days on Market for Las Vegas Home Sellers

Q1: What exactly is "days on market" in Las Vegas real estate?
Days on market (DOM) is the number of days from when your home is officially listed in the MLS until it goes under contract with a buyer. This number is publicly visible to all buyers and agents viewing your listing. It's a key metric that influences buyer perception and negotiating dynamics.
Q2: What is the current average days on market in Las Vegas?
As of now, the median days on market in Las Vegas ranges from 47-72 days, with 47.4% of homes selling within 30 days and 70.9% selling within 60 days. This is longer than a year ago when homes sold faster, reflecting current market conditions with higher interest rates.
Q3: At what point should I be concerned about my home's days on market?
In today's Las Vegas market, 30-60 days is normal. You should start evaluating your strategy around 60-75 days if you're not receiving offers or serious showing activity. After 90 days, a listing is typically considered "stale" and may require significant changes to pricing or marketing strategy.
Q4: How do buyers perceive homes with high days on market?
Buyers view high DOM as a red flag. They often assume the home is overpriced, has hidden problems, or there's a reason others haven't made offers. This perception—fair or not—gives buyers more confidence to submit lower offers and request more concessions during negotiations.
Q5: What's the difference between DOM and cumulative days on market (CDOM)?
DOM counts days for the current listing period only. CDOM tracks the total time on market including previous listing periods. If you take your home off the market and relist it, DOM may reset to zero, but CDOM will continue counting all days. Some MLS systems show CDOM to prevent sellers from gaming the system.
Q6: Does withdrawing and relisting my home reset the days on market?
Withdrawing and relisting can reset DOM, but CDOM may still reflect the total time. This strategy works best when combined with genuine improvements—such as upgrades, staging, or significant price adjustments. Simply relisting without changes rarely solves the underlying issue and savvy buyers will see through it.
Q7: How does days on market affect my negotiating power?
Your leverage decreases as DOM increases. In weeks 1-2, you have maximum leverage to hold firm on price. By weeks 3-6, negotiations are balanced. After week 8, buyers gain significant leverage, knowing you've been waiting for offers. High DOM often results in lower offers and more concession requests.
Q8: What can I do to keep my days on market low?
Price competitively from day one—this is the most effective strategy. Ensure your home is properly staged and shows well. If you're not getting showings within two weeks, consider an early price reduction before DOM climbs higher. Address any showing feedback immediately and be responsive to market signals.
Q9: If my home has been on the market for 90+ days, what should I do?
After 90 days, you need a significant strategy change. Options include a substantial price reduction, making property improvements, withdrawing to make changes before relisting fresh, or switching agents if marketing has been inadequate. Continuing the same approach rarely produces different results at this stage.
Q10: Is a low days on market always better?
Generally yes, but context matters. Very low DOM (under 7 days) with multiple offers is ideal. However, if you're comparing DOM across different market periods, a 30-day DOM in today's market may be just as strong as a 7-day DOM was in 2021's seller's market. Compare your DOM to current market averages, not historical highs.

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Ryan Rose
Ryan Rose

Agent | License ID: S.0185572

+1(702) 747-5921 | ryan@rosehomeslv.com

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