What Is Days on Market and Why Should Las Vegas Sellers Care?
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Every listing shows a number: days on market, or DOM. It seems like just a statistic. But it affects how buyers perceive your home and how much leverage you have in negotiations.
What Days on Market Means
Days on market counts the time from when your home is listed in the MLS until it goes under contract. It's a public number that buyers and agents see on every listing.
Related metrics include:
Cumulative days on market (CDOM). Some MLS systems track total time including previous listing periods. Taking your home off market briefly and relisting may not reset this number.
Days to pending. Time from listing to accepted offer.
Days to close. Total time from listing to closing, including escrow.
Current Las Vegas Numbers
In the current Las Vegas market:
| Metric | Current | Year Ago |
|---|---|---|
| Median Days on Market | 47-72 days | 51 days |
| Sold Within 30 Days | 47.4% | 57.9% |
| Sold Within 60 Days | 70.9% | 79.3% |
Homes are taking longer to sell than they did a year ago. Plan accordingly.
Why DOM Matters to Buyers
Buyers use days on market as a signal:
Low DOM (under 14 days): "This home is hot. I need to act fast and make a strong offer."
Moderate DOM (14-45 days): "Normal market conditions. I have time to think but shouldn't drag my feet."
High DOM (60+ days): "Something might be wrong. Is it overpriced? Are there problems? I have negotiating leverage."
Fair or not, high days on market creates suspicion. Buyers wonder why no one else wanted it.
How DOM Affects Negotiations
Your negotiating power decreases as DOM increases:
Week 1-2: You have leverage. Fresh listing, maximum interest. Strong position to hold firm on price.
Week 3-6: Leverage is neutral. Normal market timeline. Standard negotiations expected.
Week 8+: Buyers have leverage. They know you've been sitting. Lowball offers become more common. You're more likely to accept concessions.
The Stigma of High DOM
After 90 days, a listing is often considered "stale." Agents may stop showing it. Buyers assume it's overpriced or has hidden problems. You've lost the excitement of a new listing.
This stigma is real even if unfair. A perfectly good home can suffer from high DOM simply because it was originally overpriced.
Strategies to Manage DOM
Price right from day one. The best way to keep DOM low is competitive pricing. Fresh listings at the right price sell quickly.
Reduce early if needed. If you're not getting showings after two weeks, consider a price reduction before DOM climbs further.
Withdraw and relist. After extended time on market, sometimes pulling the listing, making improvements, and relisting fresh is better than continued price reductions. This resets DOM (though CDOM may still show).
Coming soon marketing. Some agents market homes before officially listing, building interest without accumulating DOM.
What's Normal in Today's Market
Don't panic if you don't sell in a week. In the current Las Vegas market, 30-60 days is normal. Concern should start around 60-75 days if you're not seeing offers.
Compare your DOM to market averages, not to 2021 when homes sold in days. Different markets have different norms.
The Bottom Line
Days on market is a visible signal that affects buyer perception and your leverage. Price correctly to minimize DOM, address issues quickly if it starts climbing, and understand that today's 47-72 day average is the new normal.
Concerned about your Las Vegas home's days on market? Let's evaluate your position and strategize.
Frequently Asked Questions About Days on Market for Las Vegas Home Sellers
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